Creative Direction, Design

Here's the Scoop
The Airdrie & Area Guide 2014-2015 

Direction:

Created yearly to highlight the city and offer advertisement space to local businesses this project spanned 3 months and involved intense coordination between all involved, Designer, Editor, Sales, and Printer.

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Execution:

The entire project was overhauled from previous designs to give it new life and stimulate advertisement sales. Cohesion between sections was created with colour and shape to really help guide readers through and experience the whole guide. Complete creative freedom was given, save the initial pages that involved forwards, and notes from political figures.

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Advertisements:

A wide variety of advertisements were designed to fit within predetermined sizes. The short deadline meant switching gears regularly from new designs to preserving old graphics and advertisements and updating information on them.