BGC publication.jpg

Creative Direction & Design

Boys and Girls Club of Airdrie
Non-profit 

Direction:

Director head wanted a tabloid to present to stakeholders for the annual general meeting to highlight the organization. It was to be used later to handout during events to allow people to get a greater vision of the organization.

Execution:

Creative freedom, within the bounds of the BGC brand. All copy was provided, the main objective was for it to be exciting but informative. Input from department heads was critical to ensure the right message was getting across.Although it was a relatively small project collaborating with so many people was exciting and the prospect this would be used in the future made it all the more exciting to work on.