53539890_995922373949367_569117974852953

Creative Direction, Design & Branding

Wild Tails
Local start-up 

Direction:

Business owner wanted a brand that was unique to the niche community. Inspiration coming from the rocky mountains, and her own dogs. The challenge was creating a brand, and being my own boss.

Execution:

Cohesiveness was created by using similar elements across all designed work. Nature being the key. I was fortunate enough to have colleagues and friends to bounce ideas off of to help create a logo that was so unique in the dog community.

The company name came first and from there the logo was born, taking on the very literal sense of the words. Many ideas came before and this one spoke the most to the brand I was trying to create.

Collateral:

A wide variety of web based advertisements were designed, all based on current clients, to really showcase them. Posters, business cards, glass clings, t-shirts.

29598398_10155949536706201_8725731636979
24177135_10155623869766201_3908249523895
53968621_995924890615782_123341413953621
11902254_1644917322432304_77547895031201
poster.jpg
Untitled-1-01.png

Logo Rework

Wild Tails
Local start-up 

 

2018 Logo Refresh.

After several years competition had grown and new companies were verging on too similar. I was hesitant to rework but the result stood out among the others.

I was looking for something new and fresh, that had a  wilderness explorer scout feel to it. A badge was created. Type choice was altered to give more of an impact and fit the new vision moving forward.

wild-tails-20-20-letterhead.jpg
wild-tails-2020padwicure-loyalty.png
wild-tails-2020bc.png