Creative Direction, Design & Branding

49 Native Design Inc.
Indigenous Apparel and Home 

Direction:

Business Manager wanted a Fashion collection. Inspiration was drawn from traditional Indigenous adornments and the recently created ledger art collection the companies designer had made.

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The collection needed to include at least 10 looks as well as earrings, heat transfers, and accessories such as bags.

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Execution:

Cohesiveness was paramount as the collection had to be seamless when seen as a whole on the fashion runway. Inspiration was drawn heavily from the designers ledger collection as well as her recent reconnection with her Metis culture.

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The garments were heavily researched based on other designers best sellers, as well as feedback from other employees and community engagement in the retail units. Garments were also chosen based on the quality suppliers were able to offer. As this was the first fashion collection the company had ever done there was a lot of attention paid to fabric quality.

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Print Collateral:

A variety of web based advertisements were designed, thank you cards, packing stickers and hang tags.